"Ganz Cooney, then a public television producer, was asked by the Carnegie Corporation to study whether television could be something different.
Joan Ganz Cooney: The question being, 'Do you think television could teach children?'
Ironically, she says the answer was right in front of her and everyone else, in beer.
Joan Ganz Cooney: They were singing beer commercials, children were.
Well, so obviously, they had learned -
Lesley Stahl: They'd learned the jingle?
Joan Ganz Cooney: So if a commercial could teach beer, couldn't it teach
one -- one, two, three, four, five, six, seven, eight nine, 10?"