How Beer Changed the World

Beer Commercials Inspired Educational Television

An excerpt from 60 Minutes

"Ganz Cooney, then a public television producer, was asked by the Carnegie Corporation to study whether television could be something different.

 

Joan Ganz Cooney: The question being, 'Do you think television could teach children?'

 

Ironically, she says the answer was right in front of her and everyone else, in beer.

Joan Ganz Cooney: They were singing beer commercials, children were.  Well, so obviously, they had learned -

Lesley Stahl: They'd learned the jingle?

Joan Ganz Cooney: So if a commercial could teach beer, couldn't it teach one -- one, two, three, four, five, six, seven, eight nine, 10?"

And of course, it can.

So we owe educational kids television all to beer!